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Babies

Agency: 
Published/Aired: 
March 2010
Description: 

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel

Chief Creative Officer: Gideon Amichay
Executive Creative Director: Nir Livni
Art Director: Sagi Blumberg
Copywriter: Yaron Perel
Executive Client Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi

Comments (14)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8115

Agree, that was a bad decision.

smilepig's picture
smilepig
Activity Score 254

don,t get it .what's the product and what's the difference?

michelangelo's picture
michelangelo
Activity Score 660

blue is for boys, pink is for girls

Adaddicted's picture
Adaddicted
Activity Score 3435

They are paint manufacturers but what is the message?!
"it soothes, who cares about the color"?!

withalltherespects

El Barto's picture
El Barto
Activity Score 111

"Look what color can do"
Not much obviously. Two boring babies. So what?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

This is a complete snooze.

Axl's picture
Axl
Activity Score 266

So what? that's the question

BrettB's picture
BrettB
Activity Score 16

good idea, but wrong execution. because of the different expressions and positioning of the kid in the photos, it seems like two different kids, rather than like one kid seem in two different ways. may have been better if they'd used the same photo for both.

Hiperion's picture
Hiperion
Activity Score 3138

Double yawn...

silvi's picture
silvi
Activity Score 4172

Too much waste of space for nothing

kimi yancek's picture
kimi yancek
Activity Score 26

pufffffff boring!

art one's picture
art one
Activity Score 70

personally i think the idea has a stroke of genius somewhere in there...... deep in there..... are they advertising paint?

Dzsoi's picture
Dzsoi
Activity Score 8115

I don't think that is so hard to get. Only the color of the pacifier is different, and because of this tiny little difference you perceive one as a boy, the other as a girl. It is another the-power-of-colors / color-changes-everything ad.

vrginie's picture
vrginie
Activity Score 154

Yes but the photos aren't the same...

Dzsoi's picture
Dzsoi
Activity Score 8115

Agree, that was a bad decision.

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