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Fire billboard

Agency: 
Published/Aired: 
August 2010
Description: 

For the launch of Heinz new Hot & Spicy Ketchup with Tabasco we created a live fire billboard.

Outdoor advertisment created by Y&R, Israel for Tabasco, within the category: Food.

Advertising Agency: Shalmor Avnon Amichay Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
Art Directors: Karmel Kamal Abuzlef, Dror Nachumi
Copywriter: Lior Shoham
Executive Client Director: Adam Polachek
Account Supervisor: Revital Levy
Account Manager: Mor Elyashiv, Adi Netzer
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Photographer: Menachem Reiss
Media: Nur Star Media

Comments (13)

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Highest Rated

dizzz's picture
dizzz
Activity Score 80

In most cases i like the job 'shalmor avnon amichay' doing. here, its looks like a useless gimmick, that will never make sales.

Guest's picture
Guest

Too much gimmickry?

atb2005's picture
atb2005
Activity Score 13557

Nothing special.

Guest's picture
Guest

very cute

AdsofChina's picture
AdsofChina
Activity Score 99

Mazel Tov

Ads of China // 中国广告
http://adsofchina.wordpress.com

Billoughsby's picture
Billoughsby
Activity Score 5142

Taco Bell, take note.

That's it.

Guest's picture
Guest

the creativity is not very good but the fact they let you do this for real is very impressive.

JamaisVu's picture
JamaisVu
Activity Score 408

Pigeons, be alert!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Humm, nice! Must draw people's attention.

Jotacef's picture
Jotacef
Activity Score 219

good!

Guest's picture
Guest

i've just passed over it... it's not a real flame

Guest's picture
Guest

FYI, it sure was a real flame. it was replaced by an artificial flame after a while.

Dzsoi's picture
Dzsoi
Activity Score 8440

From the small picture I thought it was candle in a restaurant and you have put a Heinz branded cartoon paper around it. I would have liked that.... :(

dizzz's picture
dizzz
Activity Score 80

In most cases i like the job 'shalmor avnon amichay' doing. here, its looks like a useless gimmick, that will never make sales.

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