Swedish Railways: Writers

The journey has just begun.

Advertising Agency: King, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriter: Niclas Carlsson
Art Director: Josephine Wallin
Photographer: Petrus Olsson / Adamsky
Account Manager: Lena Ivarsson
Account Director: Linda Söderqvist
Final Art: Traffic

7 comments

SeanMartin's picture
SeanMartin

Interesting how the level of intensity drops in each photo. The first writer seems truly engaged in what he's going. The last looks like "oh well, what can I bang off today?"

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No, I am not a media buyer.

Guest's picture
Guest

Smart point. Though you can also see that the level of comfort is increase progressively. And that's the idea, isn't it?

DarkSide's picture
DarkSide
1068 pencils

Very Good Art Direction
Regular Idea

DarkSide's picture
DarkSide
1068 pencils

Very Good Art Direction
Regular Idea

Guest's picture
Guest

The guy in the centre has a striking resemblance with Adrian Brody in Darjeeling Express. Character and styling.

Guest's picture
Guest

I think you will find its the same bloke in all 3 pics ;)

Guest's picture
Guest

Not great this to be really honest. Feels old and so cliched.

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