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Energy

Agency: 
Published/Aired: 
December 2008
Description: 

The journey has just begun.

Advertising Agency: King, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriter: Niclas Carlsson
Art Director: Josephine Wallin
Photographer: Petrus Olsson / Adamsky
Account Manager: Lena Ivarsson
Account Director: Linda Söderqvist
Final Art: Traffic

Comments (3)

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Highest Rated

NatalieM's picture
NatalieM
Activity Score 1685

I agree with you, too. If there were a greater tie among these three, then it would be a stronger execution.

SeanMartin's picture
SeanMartin

While I like it in concept (even though it's a bit tired), there's not enough linking the three photos to even suggest that they're ads from the same company. Had the copy been allowed to spill over all three to tie them together, the impact might have been more immediate.

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No, I am not a media buyer.

NatalieM's picture
NatalieM
Activity Score 1685

I agree with you, too. If there were a greater tie among these three, then it would be a stronger execution.

elnietodeNicho's picture
elnietodeNicho
Activity Score 360

agree with you sean martin. at first, i though it was a print. when i realized that it wasn't, i thought if it would work. maybe the other two executions do.

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