Mammography campaign

March 2013
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The campaign "Mammogram sees more than the eyes do" was created by Bruketa&Žinić OM for Sve za nju (All for her) non-profit organization gathering women treated for breast cancer. The campaign was launched on the occasions of the Daffodil Day – yearly humanitarian fund raising program for early breast cancer detection. The goal of the campaign is to raise awareness about the importance of a regular breast check-up – the mammography.

The main communication channel are the city light posters, provoking the public with a photography of a naked women during the day, while at night, when the lights are switched on, a detailed mammographic image of a breast appears. With this simple, but visually striking method, the campaign wishes to attract women’s attention about the fact how mammography is the most precise method for a promt breast cancer treatment and to get them to have the mammography.

Mammogram sees more than the eyes do.

Advertising Agency: Bruketa&Zinic OM, Zagreb, Croatia
Creative Director: Ivan Cadez
Senior Copywriter: Drago Mlakar
Art Director: Ana Belic
Account Director: Ivanka Mabic
Account Executive Senior: Ivana Drvar
DTP: Marko Ostrez, Radovan Radicevic

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