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Real Men Get Raped

Published/Aired: 
February 2012
Description: 

SurvivorsUK is the London based specialist male sexual violence support charity, offering counselling and emotional support to male victims of sexual crime and those who care for them.

Real Men Get Raped and Talking About It Takes Real Strength

Advertising Agency: Johnny Fearless, UK
Copywriting: Paul Domenet
Art Direction: Brian Connolly
Photography: David Rowland
Retouching: Smoke & Mirrors
Design Production: Smoke & Mirrors
Design Media Partners: JCDecaux

Comments (10)

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Highest Rated

tytycadet's picture
tytycadet
Activity Score 51

Yeah sounds like it's selling rape. Reminds me of Austin Powers when he's talking about putting the emphasis on the wrong syllable, I can figure how it sounded in their heads, but no one would read it like that first time.

kleenex's picture
kleenex
Activity Score 45846

And this idea is supposed to go with RUGBY?!?!?!?!

Muddy's picture
Muddy
Activity Score 45

Sad.

Akshaya Singh's picture
Akshaya Singh
Activity Score 162

Oh C'mon!! ... I can get the 'and talking about it takes real strength' but the headline .. and that too in THAT font !! .. For me it's mocking the cause and not actually helping it in any way ... It's a very sensitive issue that needed to be handled with care .. not this ...

Amateur for life!

andylefty's picture
andylefty
Activity Score 4535

I'm a bit confused all-round on this one.

createwitty's picture
createwitty
Activity Score 204

well i m not sure if ti works or not...it caught my attention though

vlwk's picture
vlwk
Activity Score 154

How are traumatized, hurt men going to relate to a nail stuck in a rugby ball?

KimKong's picture
KimKong
Activity Score 198

"Real men?" Is this assertion supposed to be an empowering declaration of, "Just because you've experienced this, it doesn't make you less of a man?" To me, it comes across as, "You're only truly a guy if this has happened to you," which is obviously not the intended message. The copy casts an odd and negative tone.

krazy's picture
krazy
Activity Score 153

My thoughts exactly. The message is very mixed and confusing.

vinnyrihal's picture
vinnyrihal
Activity Score 60

This is the sort of crass idea one might come up with in an early brain-storming session and it would be left on the drawing table. Never to be spoken of again.

And this went to print.

tytycadet's picture
tytycadet
Activity Score 51

Yeah sounds like it's selling rape. Reminds me of Austin Powers when he's talking about putting the emphasis on the wrong syllable, I can figure how it sounded in their heads, but no one would read it like that first time.

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