Sunweb Travel: Last Minute Billboard

Our offers are so last minute that we could only create this billboard last minute.

Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Directors: Jeroen van der Sluis, Lukas van der Ven
Art Director: Marco de Jong
Copywriter: Thijs Bontje
Published: August 2011


abake's picture
1264 pencils

Interesting, but unless the billboard is on a high-traffic corner and the offer gets changed every half an hour I don't see how the idea really is brought to life...

kleenex's picture
37403 pencils

I am going to agree with you.

kleenex's picture
37403 pencils

I am going to agree with you.

atb2005's picture
13561 pencils

Who's that guy? Someone from the agency? The company? Are they changing the message? How often? This images says nothing. Also, what if someone tags that board? Not working for me.

picky2's picture
280 pencils

In 10 days the billboard changed 3 times. And its near Leidseplein, one of the busiests squares in Amsterdam

dsklan's picture
1928 pencils

10 days?! the guy was standing 10 days in front of the billboard waiting for calls?!

ivang's picture
6 pencils

Like it. simple and strong

Roger Keynes's picture
Roger Keynes
5498 pencils

Then why not hand paint the 'last minute' line?

The Jobless Writer
Will Think for Salary

picky2's picture
280 pencils

Because the idea for this campaign was't last minute. DUH.

JHam's picture
58 pencils


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