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Cut Out

Published/Aired: 
July 2011
Description: 

Outdoor advertisment created by Cooch Creative, Australia for SunSmart, within the category: Public Interest, NGO.

Cutting your sun exposure is easier than cutting out a skin cancer.
Free 30+ sunscreen
There is nothing healthy about a tan
Protect yourself 5 ways from skin cancer

Advertising Agency: Cooch Creative, Perth, Australia
Executive Creative Director: Ron Samuel
Creative Director / Copywriter: Ron Samuel
Art Director: Spencer Battista
Copywriter: Mick Colliss
Art Director: Aleisha Zappia

Comments (13)

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Highest Rated

Divvya Prakash's picture
Divvya Prakash
Activity Score 29

cool ..nice1

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Kewell.

The Jobless Writer
Will Think for Salary

ace85le's picture
ace85le
Activity Score 3935

I like it. Impactful and interesting.

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HKV's picture
HKV
Activity Score 2

i agree too... its nice

studioblossoms's picture
studioblossoms
Activity Score 93

Conceptual and neatly done :) I feel instead of man's hand a woman's hand would have suited more...for a neatly manicured hand would have made more justice..my 2 cents

Phillhb's picture
Phillhb
Activity Score 254

Great idea, but i could see it being abused

atb2005's picture
atb2005
Activity Score 13557

I agree with Phillhb and that's why I think this is totally fake. It's nice though. Still, that "there is nothing healthy about a tan" is one of the most ignorant statements ever made.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

+1

but still cool interaction idea

btw, lotion dispenser...wheres Curious Pencil for the commentary?

kleenex's picture
kleenex
Activity Score 46771

Thumbs up from me.

NataliaLima's picture
NataliaLima
Activity Score 1380

I just love when a good idea is also very useful.

Rotzgoht's picture
Rotzgoht
Activity Score 186

Nice. But I also see masturbatory homeless man being exceedingly thankful. Ick.

GregJ's picture
GregJ
Activity Score 48

Mixed feelings. Interesing solution but don't know if I'd be sticking my hand in there. Hope it works of course.

Divvya Prakash's picture
Divvya Prakash
Activity Score 29

wow

Divvya Prakash's picture
Divvya Prakash
Activity Score 29

cool ..nice1

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