Subway: Subliminal

Advertising Agency: Cogent Elliott, UK
Creative Director: Richard Payne
Art Director: Sweta Pathak
Copywriter: Alex Fraser

Published: 
November 2012

17 comments

Lawson Hembree's picture
Lawson Hembree
444 pencils

The perks of having a recognizable font like Subway is that you can do ads like this and have them be effective.

karruza's picture
karruza
290 pencils

so totally agree!

andylefty's picture
andylefty
4535 pencils

Woo yeah

andylefty's picture
andylefty
4535 pencils

Woo yeah

DesignDine's picture
DesignDine
1315 pencils

Appreciate the way they used their identity.

Klara K.'s picture
Klara K.
3347 pencils

Nice joke - likeable and not irritating.

kleenex's picture
kleenex
40268 pencils

good idea.

mitali prasad's picture
mitali prasad
458 pencils

subliminal message? i didnt; get the copy,,,:(

certaintly's picture
certaintly
3994 pencils

all advertising is subliminal messaging in a way. subway is taking that fact and making a joke of it.

just by seeing their logofont, you see subway.

Aznev's picture
Aznev
21 pencils

I Like it

Meredith Singh's picture
Meredith Singh
397 pencils

This could have been the tagline for a bigger campaign. As a single execution headline, it falls a little flat. Maybe because it isn't particularly subliminal or delivering much of a message.

Bob.C's picture
Bob.C
1161 pencils

Spot on - clever and simple. Love it

isaac.barrera's picture
isaac.barrera
50 pencils

simple! nice joke

Nike Diesel's picture
Nike Diesel
13431 pencils

Hahaha Very nice!

bmclaughlin's picture
bmclaughlin
137 pencils

Very funny and so very true

Sabbir.vai's picture
Sabbir.vai
43 pencils

A very well thought out and well executed ad. Spot on and brilliant. Very clean and crisp. Fresh everyday - just like Subway. And that I think what this ad subliminally cues.

vai

Picky1's picture
Picky1
236 pencils

Nice

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