Substral Fertilizer: Tree
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Bark Copenhagen, Denmark
Creative Director: Jesper Hansen
Art Directors / Copywriters: Jesper Hansen, Linn Sandness, Michael Nurup
Media Buyer: Maria Sun Oberg
Aired: March 2009


14 Comments
Boring.
anyone watched the ad
Christ. As a TV advert that's boring as hell, and not even the lovely Amelie-style cafe music can save it... but... if that was a real rolling Adshel, and you were sitting at a bus stop with that in front of you, I suppose it would capture your attention and make you smile. So I hope this is simply a recording of something they actually put in the street... in which case, nice work.
Agreed.
+++
"I love some things, and don't love some other things."
Of course this is an outdoor ad, you stupid fucks, have some criteria, this is good, not great, good.
nice use of outdoor media. only could be little bit more captivating. moments when just image is visible without any message seems to be like waste of space and money.
don't you think the place of the panel is somewhat odd?
because there are only passers-by and no one would stay for watching it.
Just like a regular poster ad, except it only works one-quarter of the time! I like the people passing by, paying no notice at all to the rotating poster.
Kind of boring. Don't know that I'd make it to the end unless it was on this website.
Wow, an ambient idea where they didn't include the art director or account guy (acting like an uninvolved pedestrian) walking by and acting incredibly surprised and interested in the piece. How am I supposed to know to look at it if there isn't a picture of someone looking at it?
In fact, from now on, my book is not just gonna be full of my ads, but pictures of my ads with people looking at them.
Where's my reward?
somebody look that 5 seconds?
Boring! Could have been way better!
http://www.truactionflix.com
Great use of the media.
Michael Nurup :-D