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Published/Aired: 
August 2011
Description: 

Beat Heat.

Advertising Agency: Firehouse, USA
Executive Creative Director: Tripp Westbrook
Associate Creative Director / Art Director: Silver Cuellar
Associate Creative Director / Copywriter: Greg Hunter
Account Executives: Jeff Schick, Megan Brueggemann
Illustrator: Richard Thompson

Comments (5)

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Highest Rated

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I don't think this would communicate anything (apart from the brand) without the headline.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Logo on the cup only.
Lose the headline.

The Jobless Writer
Will Think for Salary

atb2005's picture
atb2005
Activity Score 13557

Lose the headline? Poor recommendation. Without a headline, this would be just a "spray gun", and what would you be trying to gun down with it? According to the ad, the heat. Without a headline, it could be anything.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

It's spray gun out of a cup, mate. ;)

The Jobless Writer
Will Think for Salary

Taylormade's picture
Taylormade
Activity Score 408

I agree with Roger. In this case, simpler would have been better.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I don't think this would communicate anything (apart from the brand) without the headline.

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