Break an old Christmas Tradition, Text the word HOME to 72900 and donate 50 SEK to our work for the homeless.
Stockholms Stadsmission is a Swedish charity organisation supporting homeless people in Stockholm. This years christmas print and outdoor campaign shows what christmas traditions can be like for someone without a home.
Advertising Agency: Garbergs Reklambyrå, Stockholm, Sweden
Creative Director: Petter Ödeen
Art Director: Mattias Dahlqvist
Copywriter: Hampus Mattsson
Photographer: Bohman + Sjöstrand
Graphic design: Jacob Frisk, Roger Ranft Blomqvist
Digital Director: Magnus Hällstén
Production manager: Birgitta Samuelsson
Project leader: Pernilla Berg
Published: November 2010