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Break an old Christmas Tradition, Bench

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Published/Aired: 
November 2010
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Description: 

Stockholms Stadsmission is a Swedish charity organisation supporting homeless people in Stockholm. This years christmas print and outdoor campaign shows what christmas traditions can be like for someone without a home.

Break an old Christmas Tradition, Text the word HOME to 72900 and donate 50 SEK to our work for the homeless.

Advertising Agency: Garbergs Reklambyrå, Stockholm, Sweden
Creative Director: Petter Ödeen
Art Director: Mattias Dahlqvist
Copywriter: Hampus Mattsson
Photographer: Bohman + Sjöstrand
Graphic design: Jacob Frisk, Roger Ranft Blomqvist
Digital Director: Magnus Hällstén
Production manager: Birgitta Samuelsson
Project leader: Pernilla Berg

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