Stichting Consument Veiligheid & VWA: Children See Things Differently
In the Netherlands, approximately 7,000 accidents involving household chemicals occur each year. In most cases, the victims are children under the age of 5. By showing a kitchen cabinet through the eyes of a child, we allowed parents to see the potential danger of their everyday household products. The lenticular technique enabled the viewer to switch between a real world view and that of a child.
The Consumer Safety Institute strives to continually increase the safety of all citizens, young and old, by reducing accident-related injuries. The strength of the organisation lies in its ability to educate people in both accident-related information and accident prevention. In doing so, they consider more than just figures; behaviour, the surrounding environment and technology are also taken into account. This combined knowledge is used to create extremely effective campaigns.
Advertising Agency: Lemz, Amsterdam, Netherlands
Copywriter: Chester de Vries
Art Director: Bram Tervoort
Illustrator: INDG
11 Comments
I did a low-budget video version of that concept, many years ago:
http://www.youtube.com/watch?v=3BSGiUR1Jqo
The insight is still very relevant. I wish we could have done it this way, though.
works for me
Nice.
This is very well done.
And lock the cupboard under your sink!
Will Think for Salary
nice art direction and great use of the lenticular technique
well done.
like it
nice one.
http://www.mandarinoadv.com
This is great. Well executed. One concern would be to put a call to action after 'read the label'? These products cause accidents when they are easily accessible, so make them less accessible to those who can be harmed by them!
Brilliantly executed...CHEERS!!