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Agency: 
Published/Aired: 
April 2014
Description: 

Apple reserves the right at any time to modify this Agreement.
Highlight what's important to you.

Advertising Agency: GPY&R / IdeaWorks, Sydney, Australia
Creative Director: Tom Hoskins
Creative Director / Art Director: David Joubert
Creative Director / Copywriter: Bart Pawlak
Copywriters: Jason Kempen, David Barton
Art Director: Bradley Stapleton
Group Account Director: Paul Coles

Comments (5)

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Highest Rated

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

Brilliant insight. This will probably end up snatching some awards.

morse's picture
morse
Activity Score 17518

Hah, so simple and so good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 45299

not bad at all.

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

Brilliant insight. This will probably end up snatching some awards.

Pedestrian's picture
Pedestrian
Activity Score 492

I don't know about awards...Here are a couple things that are going over my head. First, why would Staples need to create ads specifically for their highlighters? Secondly, where am I seeing these ads? If it's a print ad, you're making me do a hell of a lot of work to get to the punchline.

kuroro75's picture
kuroro75
Activity Score 153

great and simple

In good ads we trust

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