Staples hype highlighters: iTunes

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Advertising Agency: GPY&R / IdeaWorks, Sydney, Australia
Creative Director: Tom Hoskins
Creative Director / Art Director: David Joubert
Creative Director / Copywriter: Bart Pawlak
Copywriters: Jason Kempen, David Barton
Art Director: Bradley Stapleton
Group Account Director: Paul Coles

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5 comments

morse's picture
morse
15671 pencils

Hah, so simple and so good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
26978 pencils

not bad at all.

GrumpyArtDirector's picture
GrumpyArtDirector
846 pencils

Brilliant insight. This will probably end up snatching some awards.

Pedestrian's picture
Pedestrian
480 pencils

I don't know about awards...Here are a couple things that are going over my head. First, why would Staples need to create ads specifically for their highlighters? Secondly, where am I seeing these ads? If it's a print ad, you're making me do a hell of a lot of work to get to the punchline.

kuroro75's picture
kuroro75
153 pencils

great and simple

In good ads we trust

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