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Published/Aired: 
May 2012
Description: 
Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: Julian Watt
Creative Director / Art Director: David Joubert
Creative Group Head / Copywriter: Bart Pawlak
Account Director: Paul Coles
Agency Producer: Matthew Comensoli
Agency Producer: Roma Stein
Designer: Nathan Dunn

Comments (9)

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Highest Rated

mertos's picture
mertos
Activity Score 904

nice

everartz's picture
everartz
Activity Score 7609

i like this stuff... really cool.. thumbs up!

| Everartz |

willrust's picture
willrust
Activity Score 40

Congrats to the art director who's made it impossible to read. Another wry abuse of charity for the sake of ones portfolio.

NITROXROX's picture
NITROXROX
Activity Score 130

Perhaps an explanation might change your perception. These aren't print ads but rather ambient life size silhouettes of the once homeless person they represent.

chuckieT's picture
chuckieT
Activity Score 680

Agree. (With willrust.)

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

no disrespect to the creative team
but QR codes in general have become the new brochure and/or pamphlet

chuckieT's picture
chuckieT
Activity Score 680

There is so much writing I didn't even notice the QR code.

sanitizingwipe's picture
sanitizingwipe
Activity Score 62

looks like these, which were also decals stuck on the streets with QR codes as well: http://www.appliedartsmag.com/winners_details.php?id=261&year=2012&hea...

ABear's picture
ABear
Activity Score 194

Nice ones!

mertos's picture
mertos
Activity Score 904

nice

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