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Joseph & Mary

Agency: 
Published/Aired: 
December 2009
Description: 

Outdoor advertisment created by M&C Saatchi, New Zealand for St Matthew-in-the-City, within the category: Professional Services.

Poor Joseph. God was a hard act to follow.

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Art Director: James Bowman
Copywriter: Nicci Doak
Illustrator: Dean Proudfoot
Group Account Director: James Johnston
Account Director: Jo Harwood

Comments (23)

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Highest Rated

Migzter13's picture
Migzter13
Activity Score 973

I've seen this in a paper.. I see the point of it being funny.. but yeah.. they DO have a reason to call it blasphemous.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Davosk's picture
Davosk
Activity Score 4815

Blasphemy, love it.

clayology com's picture
clayology com
Activity Score 245

Already a controversy....

Ads u create needs Attention!! http://www.claycardstudio.com

dsklan's picture
dsklan
Activity Score 1926

brilliant!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Everyone will look at it!

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desailly's picture
desailly
Activity Score 470

So Christians DO have a sense of humour.

warreno's picture
warreno
Activity Score 222

No, actually, they don't; the billboard was vandalized with paint soon after it was (ahem) erected.

J Designer's picture
J Designer
Activity Score 2420

...It was vandalized by only one (or two) people, not the whole Christian faith.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

poor Joseph

jumendoza's picture
jumendoza
Activity Score 40

brillant great

picopalqlea's picture
picopalqlea
Activity Score 999

very true, no body knows what happened with that pour guy... some say he opened a bar some where in europe and invented the the cane dance...

picopalqlea's picture
picopalqlea
Activity Score 999

very true, no body knows what happened with that pour guy... some say he opened a bar some where in europe and invented the the cane dance...

Hibon's picture
Hibon
Activity Score 3736

Is this funny ? Maybe in Australia & New Zealand.

Simple ideas are the best !

mial's picture
mial
Activity Score 6

that's funny to me, so maybe in Argentina is funny too.
Congrats, made me laguh, a lot

warreno's picture
warreno
Activity Score 222

This one makes me so very happy, not the least because it was vandalized only hours after it was put in place. I suppose that, since there's no commandment against damaging others' goods, some fine Christian soul someplace felt justified in committing his crime.

satrianee's picture
satrianee
Activity Score 3748

Brave and a little sarcastic.. Love it. Poor Mary, she looks like it would last haha.

jsmithaddesign's picture
jsmithaddesign
Activity Score 2

Funny, but unnecessary.

bad astronaut's picture
bad astronaut
Activity Score 544

this would be a great t-shirt.......

morse's picture
morse
Activity Score 17775

Is this a real church? Did the prove give his blessing for this piece of advertising?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

J Designer's picture
J Designer
Activity Score 2420

Yes it’s a real church. St Matthews in the City commissioned Saatchi to come up with this billboard before Christmas. They said “It's playing on those who think of [god as] being male and, impregnating Mary in a very literal way,whereas I (Archdeacon Glynn Cardy), and most of the people at St Matthews, don't have that belief at all."

thenewguy's picture
thenewguy
Activity Score 127

I'm surprised then, that the Archdeacon and whoever else could give the OK for this, did so. Usually, religious clients don't like being poked fun at. In fact, the major religions of the world very much dislike being poked fun at. Which is a shame, because most people like, and can relate to, self-deprecating humour. My bet is that this will have a very positive effect for this church, or, would have had some hacks not vandalized it.

EdU SiLvA's picture
EdU SiLvA
Activity Score 15

OMG! this is great! congrats!!!!!

sarvagya's picture
sarvagya
Activity Score 77

Ha ha..... that's really funny.

Sarvagya

Migzter13's picture
Migzter13
Activity Score 973

I've seen this in a paper.. I see the point of it being funny.. but yeah.. they DO have a reason to call it blasphemous.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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