St Matthew-in-the-City: Joseph & Mary

Poor Joseph. God was a hard act to follow.

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Art Director: James Bowman
Copywriter: Nicci Doak
Illustrator: Dean Proudfoot
Group Account Director: James Johnston
Account Director: Jo Harwood

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23 comments

Davosk's picture
Davosk
4833 pencils

Blasphemy, love it.

clayology com's picture
clayology com
247 pencils

Already a controversy....

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dsklan's picture
dsklan
1927 pencils

brilliant!

mikeelrapido's picture
mikeelrapido
1929 pencils

Everyone will look at it!

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desailly's picture
desailly
470 pencils

So Christians DO have a sense of humour.

warreno's picture
warreno
222 pencils

No, actually, they don't; the billboard was vandalized with paint soon after it was (ahem) erected.

J Designer's picture
J Designer
2420 pencils

...It was vandalized by only one (or two) people, not the whole Christian faith.

jumendoza's picture
jumendoza
40 pencils

brillant great

picopalqlea's picture
picopalqlea
999 pencils

very true, no body knows what happened with that pour guy... some say he opened a bar some where in europe and invented the the cane dance...

picopalqlea's picture
picopalqlea
999 pencils

very true, no body knows what happened with that pour guy... some say he opened a bar some where in europe and invented the the cane dance...

Hibon's picture
Hibon
3731 pencils

Is this funny ? Maybe in Australia & New Zealand.

Simple ideas are the best !

mial's picture
mial
6 pencils

that's funny to me, so maybe in Argentina is funny too.
Congrats, made me laguh, a lot

warreno's picture
warreno
222 pencils

This one makes me so very happy, not the least because it was vandalized only hours after it was put in place. I suppose that, since there's no commandment against damaging others' goods, some fine Christian soul someplace felt justified in committing his crime.

satrianee's picture
satrianee
3748 pencils

Brave and a little sarcastic.. Love it. Poor Mary, she looks like it would last haha.

jsmithaddesign's picture
jsmithaddesign
2 pencils

Funny, but unnecessary.

bad astronaut's picture
bad astronaut
544 pencils

this would be a great t-shirt.......

morse's picture
morse
15910 pencils

Is this a real church? Did the prove give his blessing for this piece of advertising?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

J Designer's picture
J Designer
2420 pencils

Yes it’s a real church. St Matthews in the City commissioned Saatchi to come up with this billboard before Christmas. They said “It's playing on those who think of [god as] being male and, impregnating Mary in a very literal way,whereas I (Archdeacon Glynn Cardy), and most of the people at St Matthews, don't have that belief at all."

thenewguy's picture
thenewguy
127 pencils

I'm surprised then, that the Archdeacon and whoever else could give the OK for this, did so. Usually, religious clients don't like being poked fun at. In fact, the major religions of the world very much dislike being poked fun at. Which is a shame, because most people like, and can relate to, self-deprecating humour. My bet is that this will have a very positive effect for this church, or, would have had some hacks not vandalized it.

EdU SiLvA's picture
EdU SiLvA
15 pencils

OMG! this is great! congrats!!!!!

sarvagya's picture
sarvagya
77 pencils

Ha ha..... that's really funny.

Sarvagya

Migzter13's picture
Migzter13
973 pencils

I've seen this in a paper.. I see the point of it being funny.. but yeah.. they DO have a reason to call it blasphemous.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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