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Bus Back Crash

Agency: 
Published/Aired: 
June 2011
Description: 

Outdoor advertisment created by Smart, Australia for Specsavers, within the category: Professional Services.

Should've gone to Specsavers Frankton

Advertising Agency: Smart, Australia
Creative Director: Annie Price
Art Director: Ben Clarke
Copywriter: Tristan Graham
Retouching: Visual Thing

Comments (6)

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Highest Rated

Taylormade's picture
Taylormade
Activity Score 408

Most of these buses have no rearview mirror and even if they did, the bus driver couldn't see out of them, particularly if anyone is on the bus.

But who cares? It's funny and eye-catching.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

How could the driver see the pole? There's no rear window... Epic fail.

peticaca's picture
peticaca
Activity Score 189

Of course there is a rear window, but it is masked with sticker

LeeHarvey's picture
LeeHarvey
Activity Score 3045

I KNOW it's masked with sticker but the sticker shows a solid bus, without window. They could have shown a window with broken glass etcetera.

hoozn's picture
hoozn
Activity Score 353

The round spot in the top middle of the bus is a back-up camera system which most newer busses/trucks use.

Anyway, the ad is catchy and pretty funny too.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Taylormade's picture
Taylormade
Activity Score 408

Most of these buses have no rearview mirror and even if they did, the bus driver couldn't see out of them, particularly if anyone is on the bus.

But who cares? It's funny and eye-catching.

Barbara O.'s picture
Barbara O.
Activity Score 211

i really like this. Very catchy and straight to the point.

Barbara O.

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