Specsavers: Bus Back Crash

Should've gone to Specsavers Frankton

Advertising Agency: Smart, Australia
Creative Director: Annie Price
Art Director: Ben Clarke
Copywriter: Tristan Graham
Retouching: Visual Thing
Published: June 2011

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5 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

How could the driver see the pole? There's no rear window... Epic fail.

peticaca's picture
peticaca
189 pencils

Of course there is a rear window, but it is masked with sticker

LeeHarvey's picture
LeeHarvey
3045 pencils

I KNOW it's masked with sticker but the sticker shows a solid bus, without window. They could have shown a window with broken glass etcetera.

hoozn's picture
hoozn
353 pencils

The round spot in the top middle of the bus is a back-up camera system which most newer busses/trucks use.

Anyway, the ad is catchy and pretty funny too.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Taylormade's picture
Taylormade
412 pencils

Most of these buses have no rearview mirror and even if they did, the bus driver couldn't see out of them, particularly if anyone is on the bus.

But who cares? It's funny and eye-catching.

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