5 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice new bottle :)

Guest's picture
Guest

Aaaaaah... Belgium and baseball, what a nice insight!

Guest's picture
Guest

pay off should be: refreshment for after the game.

GMD10's picture
GMD10
142 pencils

GRIPPING advertising. We all want it.

But grip isn't the design feature that should have been communicated here.

The new packaging tries to create more water moments - like sports - besides the regular association with restaurants, gas stations, home use, etc.

However, if a turtle buys a lighter shell it doesn't make it faster. If a bottle has a better grip it doesn't solve my need for refreshment. It makes me a fashion victim. Are you taking my hobbies seriously?

Water is an essential element of the body, underneath the SPA-logo it says by its own words "The Purifying Water". With all the discussion going on about clean sports it would have been a assignment I would have run with. A MISSED opportunity.

agung_louis's picture
agung_louis
10 pencils

thats true... nice.. so simple but trough

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