Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Director: Victor Vegh
Copywriter: Robin Stam
Photographer: Jean-Francois de Witte
Released: July 2009
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5 Comments
Nice new bottle :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Aaaaaah... Belgium and baseball, what a nice insight!
pay off should be: refreshment for after the game.
GRIPPING advertising. We all want it.
But grip isn't the design feature that should have been communicated here.
The new packaging tries to create more water moments - like sports - besides the regular association with restaurants, gas stations, home use, etc.
However, if a turtle buys a lighter shell it doesn't make it faster. If a bottle has a better grip it doesn't solve my need for refreshment. It makes me a fashion victim. Are you taking my hobbies seriously?
Water is an essential element of the body, underneath the SPA-logo it says by its own words "The Purifying Water". With all the discussion going on about clean sports it would have been a assignment I would have run with. A MISSED opportunity.
thats true... nice.. so simple but trough