Sony Pictures 2012 The Movie: Flooding the subway

2012. We were warned.

Campaign of the film's release in 2012 in Brazil. Action in the subway Cantagalo, in Copacabana - Rio de Janeiro, where a patch of about 45m on each side simulates a flood the submay.

Advertising Agency: Espaço/Z, Rio de Janeiro, Brazil
Creative Director: Antônio Guerra
Art Director: Antônio Guerra
Copywriter: Felippe Mendonça
Published: October 2009