Sony Pictures 2012 The Movie: Flooding the subway

2012. We were warned.

Campaign of the film's release in 2012 in Brazil. Action in the subway Cantagalo, in Copacabana - Rio de Janeiro, where a patch of about 45m on each side simulates a flood the submay.

Advertising Agency: Espaço/Z, Rio de Janeiro, Brazil
Creative Director: Antônio Guerra
Art Director: Antônio Guerra
Copywriter: Felippe Mendonça
Published: October 2009

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32 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Should have done the ceiling as well to really make an impact. It's nice but not a 100%

Adaddicted's picture
Adaddicted
3435 pencils

Agree...

withalltherespects

Guest's picture
Guest

It was quite cool! I went through there and feel that the end of the world is near.

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

Very nice

Juan Cabral's picture
Juan Cabral
709 pencils

Not bad, not award winning.

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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Andrea Afeltra's picture
Andrea Afeltra
96 pencils

I think it too. By the way, it's nice

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice blog you've got there signor Cabral!

Marlus Lau's picture
Marlus Lau
1806 pencils

I like it.

Camilo Machado's picture
Camilo Machado
35 pencils

Nice.

Guest's picture
Guest

quite scaring. namely, right.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

silvi's picture
silvi
4172 pencils

Scary. Great!

J Designer's picture
J Designer
2420 pencils

Very good. I am terrified of drowning, so this would freak me out. Nice work

ace85le's picture
ace85le
3939 pencils

I like the way the waves penetrate the floor.

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rolling.stone's picture
rolling.stone
2740 pencils

had ceiling also been covered, would have been more effective

but good

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cef's picture
cef
547 pencils

nice nice...

chemist's picture
chemist
23 pencils

cool!

Guest's picture
Guest

It is better without water covering the ceiling because now it looks like water is pooring thrue the walls. Really good.

Guest's picture
Guest

It is better without water covering the ceiling because now it looks like water is pooring thrue the walls. Really good.

Creative Criminals's picture
Creative Criminals
54 pencils

Indeed the ceiling should have been covered as well. But it looks good!

marc64's picture
marc64
2 pencils

This is excellent. It is graphically powerful and scalable at the same time.

Guest's picture
Guest

HAHAHAHHAH..... what a joke!!!

Start worrying about the sea level in almost 14000 years from now..... (IF the planet still exists..)

Great ambient idea btw, congrats to the team.

Guest's picture
Guest

i already did this for my last project on my university like a year ago, same theme, same execution

Guest's picture
Guest

Wow~ very niceXD

Guest's picture
Guest

Great ad!
I came across one of those giant cardboard cutouts of LA being destoyed in 2012 at the theatre in Chicago. I was wondering why they didn't use specific cities being destroyed for specific markets. I think the ads would have had much more impact that way, “Oh crap, that's my city”

Osama Nofal's picture
Osama Nofal
196 pencils

Regards,
Osama Nofal

Yorch19's picture
Yorch19
48 pencils

good but need more realism

"Imagination is more important than knowledge"

SpectrumYR's picture
SpectrumYR
2 pencils

It looks very exciting for a surfer

innovadesigner's picture
innovadesigner
6 pencils

It`s verry good, excelent.

Congratulations

ccurtis's picture
ccurtis
39 pencils

I agree about the ceiling. I think it would have been stronger. But i like it!

Guest's picture
Guest

fantastic - always inspirational - wish i could be that creative

raven's picture
raven
204 pencils

nice

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