Sony Pictures 2012 The Movie: Flooding the subway
2012. We were warned.
Campaign of the film's release in 2012 in Brazil. Action in the subway Cantagalo, in Copacabana - Rio de Janeiro, where a patch of about 45m on each side simulates a flood the submay.
Advertising Agency: Espaço/Z, Rio de Janeiro, Brazil
Creative Director: Antônio Guerra, Zé Maria de Oliveira.
Art Director: Filippe Vidal, Murilo Silvio, Julio Costa, Antônio Guerra
Copywriter: Felippe Mendonça
Published: October 2009
Comments
Should have done the ceiling as well to really make an impact. It's nice but not a 100%
Agree...
withalltherespects
It was quite cool! I went through there and feel that the end of the world is near.
Very nice
Not bad, not award winning.
***
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
I think it too. By the way, it's nice
Nice blog you've got there signor Cabral!
I like it.
Nice.
quite scaring. namely, right.
Nice
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Scary. Great!
Very good. I am terrified of drowning, so this would freak me out. Nice work
I like the way the waves penetrate the floor.
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had ceiling also been covered, would have been more effective
but good
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~ Quite obviously, I have gathered no moss ! ~
nice nice...
cool!
It is better without water covering the ceiling because now it looks like water is pooring thrue the walls. Really good.
It is better without water covering the ceiling because now it looks like water is pooring thrue the walls. Really good.
Indeed the ceiling should have been covered as well. But it looks good!
This is excellent. It is graphically powerful and scalable at the same time.
HAHAHAHHAH..... what a joke!!!
Start worrying about the sea level in almost 14000 years from now..... (IF the planet still exists..)
Great ambient idea btw, congrats to the team.
i already did this for my last project on my university like a year ago, same theme, same execution
Wow~ very niceXD
Great ad!
I came across one of those giant cardboard cutouts of LA being destoyed in 2012 at the theatre in Chicago. I was wondering why they didn't use specific cities being destroyed for specific markets. I think the ads would have had much more impact that way, “Oh crap, that's my city”
about sony world:
http://brandingbook.blogspot.com/
good but need more realism
"Imagination is more important than knowledge"
It looks very exciting for a surfer
It`s verry good, excelent.
Congratulations
I agree about the ceiling. I think it would have been stronger. But i like it!