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Sony: Make.Believe, UC

Sony: Make.Believe, UC
Your rating: None Average: 5.3 (27 votes)

Make.Believe
Believe that anything you can imagine, you can make it real.

Advertising Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative directors: Gavin Milner, Grant Holland
Executive Producer/Managing Partner: Peter Cline
Senior Producer: Tony Stearns
Account Director: Katrin Tenhaaf
Account Executive: Jacob Gentry
Copywriter for brand line “make.believe”: Lee Hemstock, Dario Nucci

13 Comments

morse's picture 8826 pencils
morse | Thu, 2010-01-07 21:42
4

The print is not doing justice to the TV ads.

What hath God wrought

daniel ieraci's picture 335 pencils
daniel ieraci | Fri, 2010-01-08 03:40

Completely agree.

Marlus Lau's picture 1764 pencils
Marlus Lau | Fri, 2010-01-08 06:11

That's true.

AXAY555's picture 578 pencils
AXAY555 | Fri, 2010-01-08 13:52

i think prints r doing wht they hav to do...prints r talking abt the TVC...so as a campaign the TVC is what they want to highlight...

scarfinati's picture 818 pencils
scarfinati | Fri, 2010-01-08 13:01

Doesnt work for me. The phrase is getting twisted. Its believe first then make.

mgriff21's picture 598 pencils
mgriff21 | Fri, 2010-01-08 21:31
3

This campaign seems like more of a call to action for prospective employees for the company (180LA) rather than for Sony.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

arsonizta's picture 18 pencils
arsonizta | Sat, 2010-01-09 00:14

i love sony

shahidali's picture 3864 pencils
shahidali | Sat, 2010-01-09 07:13

Superb concept and Excellent AD. We don't need to mix up the print with the TVC to judge a print.

shahid

rolling.stone's picture 2750 pencils
rolling.stone | Sat, 2010-01-09 07:33

nice, best of the series

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~ Quite obviously, I have gathered no moss ! ~

slip's picture 925 pencils
slip | Sat, 2010-01-09 19:19

believe. make.

SJB

badvertising's picture 66 pencils
badvertising | Thu, 2010-01-14 17:57
6

Awesome tag line but the art direction doesn't seem very fresh.

sandhya rao's picture 217 pencils
sandhya rao | Sun, 2010-01-17 11:22

for me this looks like an ad for promoting animation(institution)

AXAY555's picture 578 pencils
AXAY555 | Mon, 2010-01-18 13:57

its 'Uncharted 2' a game for Sony Playstation 3

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