Sony: Make.Believe, UC

Believe that anything you can imagine, you can make it real.

Advertising Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative directors: Gavin Milner, Grant Holland
Executive Producer/Managing Partner: Peter Cline
Senior Producer: Tony Stearns
Account Director: Katrin Tenhaaf
Account Executive: Jacob Gentry
Copywriter for brand line “make.believe”: Lee Hemstock, Dario Nucci


morse's picture
16609 pencils

The print is not doing justice to the TV ads.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

daniel ieraci's picture
daniel ieraci
333 pencils

Completely agree.

Marlus Lau's picture
Marlus Lau
1808 pencils

That's true.

AXAY555's picture
582 pencils

i think prints r doing wht they hav to do...prints r talking abt the as a campaign the TVC is what they want to highlight...

scarfinati's picture
836 pencils

Doesnt work for me. The phrase is getting twisted. Its believe first then make.

mgriff21's picture
592 pencils

This campaign seems like more of a call to action for prospective employees for the company (180LA) rather than for Sony.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

arsonizta's picture
18 pencils

i love sony

shahidali's picture
4069 pencils

Superb concept and Excellent AD. We don't need to mix up the print with the TVC to judge a print.


rolling.stone's picture
2740 pencils

nice, best of the series


~ Quite obviously, I have gathered no moss ! ~

slip's picture
919 pencils

believe. make.


badvertising's picture
66 pencils

Awesome tag line but the art direction doesn't seem very fresh.

sandhya rao's picture
sandhya rao
217 pencils

for me this looks like an ad for promoting animation(institution)

AXAY555's picture
582 pencils

its 'Uncharted 2' a game for Sony Playstation 3

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