Make.Believe, GT5

January 2010

Outdoor advertisment created by 180LA, United States for Sony, within the category: Electronics, Technology.

Advertising Agency: 180 Los Angeles, USA
Executive Creative Director: William Gelner
Creative Directors: Gavin Milner, Grant Holland
Executive Producer / Managing Partner: Peter Cline
Senior Producer: Tony Stearns
Account Director: Katrin Tenhaaf
Account Executive: Jacob Gentry
Planner: Sebastian Gunnewig
Production Co.: Biscuit Filmworks
Director: Noam Murro
2nd Unit Director / DP: Toby Irwin
Sr. Executive Producer: Shawn Lacy
Executive Producer: Colleen O’Donnell
Production Designer: Brock Houghton
Stylist: Gretchen Patch
Casting Company: Ross Lacy Casting
Casting Director: Ross Lacy
Editorial Company: Bikini Editorial
Editor: Avi Oron
Executive Producer: Gina Pagano
Assistant Editor: Eric Wais, Gus Roman
Colorist: Mark Gethin
Transfer Facility: MPC
Online / VFX: Animal Logic
VFX Supervisor: Nick Ponzoni
Art Director: Ben Walsh
Compositor: Jason Hawkins
Head of Production: Nerissa Kavanagh
Producer: Amelia Babos
Production Coordinator: Morgan MacCuish
Recording Studio: Lime Studios
Final Mix: Lime Studios
Mixer: Rohan Young
Asst Mixer: Lindsey Alvarez
Executive Producer: Bruce Horwitz
Music Co: Bikini Editorial
Composer: Yoni Oron
Executive Producer: Gina Pagano
Chief Marketing Officer: Andy House
VP Corporate Marketing: Susan Jurevics

Comments (12)

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Highest Rated

Geimima's picture
Activity Score 824

copy too big but nice

life is a playground

maranca82's picture
Activity Score 422

Great tagline.

aldemar's picture
Activity Score 45

direct to the results

Bahamut's picture
Activity Score 105

The execution is great...but thats it.

alexander_bickov's picture
Activity Score 3279

Great idea

Geimima's picture
Activity Score 824

copy too big but nice

life is a playground

anHiiieeta's picture
Activity Score 328


silvi's picture
Activity Score 4172

I don´t think the copy is big. I like layout.

rolling.stone's picture
Activity Score 2741

yes its nice, & copy is not long but credit list is


~ Quite obviously, I have gathered no moss ! ~

firebug's picture
Activity Score 1113

tv ad is better

sandhya rao's picture
sandhya rao
Activity Score 217

what we imagine could be made real...belief makes imagined real...then make.believe??????? should anything be realised/believed after making??? this is for who??? did i get it wrong i don't understand

sandhya rao's picture
sandhya rao
Activity Score 217

next ad is clear with copy behind it's clear now

Dreaming's picture
Activity Score 50

copy is really nice...................