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30 comments

Guest's picture
Guest

Señores!!!! digan lo que vayan a decir a continuación....que ya se ha hecho, que qué chanda de campaña, que se bebieron la botella y q dejaron el cuncho... lo que sea... a mi me parece que esa campaña es muuuyyy bacana...felicitaciones a los GRÁFICOS y CREATIVOS.

buena vaina!!!!

• M •

Guest's picture
Guest

ok

Guest's picture
Guest

no pasa nada. q cosa tan marrana. el primer comentario tiene q ser del dueño de la idea.
una cuenta tan del putas y salir con esto??? pudieron hacer algo mejor con ese acrílico, es más hasta sin acrílico.

alexander_bickov's picture
alexander_bickov
3279 pencils

Alcohol is an evil :P

AmOgodzzz's picture
AmOgodzzz
826 pencils

Brilliant outdoor! This is the kind of stuff I stay up all night trying to come up with.

beingofageoldgrace's picture
beingofageoldgrace
335 pencils

nothing special

AmigoInvisible's picture
AmigoInvisible
195 pencils

I think that in this particular execution, the fact that there's nothing except the almost empty bottle and the obligatory legal copy below at the center makes the cautionary message seem more relevant to the concept than it actually is (it has nothing to do with the idea).

Whereas in other ads the usual "excess drinking is harmful for your health" seems more like it was stuck for legal obligations, here it seems as if it is complementing the visual. The lack of any other copy and the prominence resulting from being center-justified, bold, white letters only add to this notion.

Concept-wise, I neither love it nor hate it.

Good luck.

Guest's picture
Guest

Totally agree / Totalmente de acuerdo

juuaan's picture
juuaan
13 pencils

intrepid. i like it, parceros.

Guest's picture
Guest

arresting visual, but that's about it.

just because something is made bigger doesn't mean there is an idea around it.

judy29's picture
judy29
6 pencils

i have see one..
it's the money in the middle.
it's a AD for bank...

justaguyh's picture
justaguyh
23 pencils

can someone pls translate the line bellow?

Guest's picture
Guest

excessive drinking is harmful to health 30-86. prohibits the sale of alcoholic beverages to minors 24-94. is only the law regulating the sale of liquor. intentionally i think so.

gon_enelcamino's picture
gon_enelcamino
838 pencils

so where's the idea?

Guest's picture
Guest

I had never seen an alcohol ad with an empty bottle. Makes me want to go out and party!
For sure a fresh idea. Great stuff.

Guest's picture
Guest

I like!

Guest's picture
Guest

intelligent execution, i like it so much!!

daab

Guest's picture
Guest

idea: what you see through the empty glass is distorted and blurry.

Guest's picture
Guest

i almost like it but i dont.

Guest's picture
Guest

Muy buena pieza, felicitaciones A Javier y al Suaréz

Guest's picture
Guest

Is beatiful!!!!!!!!! Congratulations !!!!!!!!

Guest's picture
Guest

una idea normal, una visual bonita.

A stranger abroad's picture
A stranger abroad
427 pencils

The only difference between this and the - literally - centuries old technique of displaying an oversized model of your wares to attract attention is that it is placed in a bus stop rather than just standing at POS.

There is a razor shop down the road with a giant plastic electric razor standing outside the door. There is a giant glass of Guinness standing outside a faux irish pub in my neighbourhood.

Putting novelty POS items in a bus stop does not make them an idea.

Guest's picture
Guest

dios mio que antiguo esto. Que mal estan estos hdp. Nunca habia comentado ninguna pieza pero esto si se merece. Es mi primer coment en los 4 años que visito esta página. Esa bien que uno apoye a sus amigos. Pero no les mientan con esos comentarios. Es realmente antiguo.

Guest's picture
Guest

Muchos comentarios se nota que están escritos por la agencia; la verdad un "poco" exagerados para una pieza que sólo está bien hecha.

Guest's picture
Guest

Para la gente que dice que es una mala campaña, que los comentarios buenos solo los hace la agencia y los amigos y bla bla bla ... hasta ahora me entero de que agencia hizo esto, como para que digan que son mis amigos o algo asi. Trabajo en publicidad y en este momento estoy terminando un estudio de mercado sobre recordación de campañas publicitarias en eucoles (paraderos de buses para los que no saben) y esta campaña junto con otra de alpina son las mas recordadas (casi que las UNICAS, tristemente) .... si, la gente pasa por los paraderos y ni siquiera mira el impreso por lo aburridos y básicos que son, esta campaña logró lo importante y es generar recordacion haciendo algo diferente y mostrando el inicio a una nueva etapa en la publicidad exterior en Colombia. Felicitaciones.

ralphstieber's picture
ralphstieber
136 pencils

cool, great ambient idea...

Charlie_12's picture
Charlie_12
97 pencils

Meu deus, vai criar perfil falso assim no inferno pra ganhar bronze.

SamRiv's picture
SamRiv
20 pencils

Lo bueno de esta campaña es que rombio el concepto de publicidad impresa, solo eso.

SamRiv's picture
SamRiv
20 pencils

Lo bueno de esta campaña es que rompió el concepto de publicidad impresa, solo eso.

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