Sol: Hockey player

Producer: Jane Mill

Photographer: Stephen Langdon

Advertising Agency: SAATCHI & SAATCHI NZ Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Copywriters: Slade Gill, Dave Govier, Paul Coghlan
Advertiser's Supervisor: Clare Morgan
Planner: David Mcindoe
Account Manager: Saya Tran
Account Director: Daniel Thorn
Account Supervisor: Mark Cochrane
Art Directors: Stephen De Wolf, Levi Slavin
Production Company: Reload
Production Co Producer: Catherine Maccormick
Design: Nick Smith

June 2009


morse's picture
17103 pencils

Haha! Cheerleader fail.

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federo's picture
781 pencils

like the idea

i have doubts about photoshop work

everartz's picture
7609 pencils

total disaster!

| Everartz |

NatalieM's picture
1685 pencils

Ha, are those Amish people in the background?! Wow!

Guest's picture

Can't tell if the cheerleader on the left suppose to be hanging off the barbed wire? Her arm positions sure seem like she should.

Guest's picture

I burst out laughing when I saw this ad. One, yes although it is a far fetched idea it is pretty funny. Two, I really cant get over the photoshop work. I know it's pretty much a broken record here to say crap photoshopping - but this does take the cake! AND here is why: all of the people each have different lighting and shading, the shadows are different, the arm isn't aligned to the top of the fence, and none of them are really in proportion! The cheerleading on the ground is just hilarious, looks like she has been skewed into place! (and I do think those people are in fact Amish lol) I completely agree - looks like a comp layout.

peperaton's picture
8 pencils

hahaha!!! good idea

dreamer_'s picture
161 pencils

la idea no es mala.. aunque la resolucion gráfica no es la mejor

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