Tattoo Skin Cancer Check

Agency Network: 
June 2014

Sol de Janeiro | Tattoo 2014 - Skin Cancer Awareness Campaign


Sol de Janeiro is the sunscreen brand that embraces the Brazilian beach culture and is proud of taking responsibility for the skin of youth. The problem is that Brazilian youth seem to care more about getting a tan than healthy skin. In fact, skin cancer is the most common form of cancer in Brazil, with over 140,000 new cases diagnosed each year. In recent years, this incidence has increased in 74% among the younger population. In order to make Brazilian youth aware of this growing problem, Sol de Janeiro asked for the help of those who are closest to youth’s skin: their tattoo artists. In partnership with A.C. Camargo, one of the most respected Cancer Institutes in the world, we created a training program to teach the tattoo artists how to distinguish skin problems. The program took place in Rio de Janeiro and São Paulo and all the participants got a diploma. Over 450 tattoo artists have been certified already.

Outdoor advertisment created by Ogilvy, Brazil for Sol De Janeiro, within the category: Health.

Advertising Agency: Ogilvy, São Paulo, Brazil
Vp Creative Director: Anselmo Ramos
Executive Creative Directors: Roberto Fernandez, Paco Conde
Copywriter: Paco Conde
Art Director: Ale Koston
Digital Creatives: Lincoln Lopes, Felipe Machado
Pr: Sandra Azedo, Fernanda Sokoloski, Suellen Barreto, Carla Guimarães
Producers: Patricia Cortes, Lucas Pires, Fabiano Beraldo, Marina Dodi
Art Buyer: Francini Santiago
Client Services: Luciana Rodrigues, Luiza Varges, Mauro Frota
Heads of Client Service: Luis Carlos Franco, Daniela Glicenstajn
Planners: Bruno Cunha, Gabi Teixeira, Fernando Machado
Head of Digital: Daniel Tártaro
Project Manager: Renata Rollin
Uxd: Pablo Moura, Patricia Belo, Aline Araújo, Juscelino Vieira, Tulio Inoue, Thiago Banca
Production Company: Conspiração
Director: Daniel Lieff
Photographer: Claudio Lacerda
Sound Studio: Adelphoi

Comments (3)

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damnson's picture
Activity Score 11517

Great idea.

An axe murderer of ads.

kleenex's picture
Activity Score 49584

Brilliant Idea..

Reality Check's picture
Reality Check
Activity Score 2539

To have an idea this amazingly good on Ads of the World™ brings tears of joy to my eyes.