Sol Beer: Hockey player

Advertising Agency: SAATCHI & SAATCHI NZ Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Copywriters: Slade Gill, Dave Govier, Paul Coghlan
Advertiser's Supervisor: Clare Morgan
Planner: David Mcindoe
Account Manager: Saya Tran
Account Director: Daniel Thorn
Account Supervisor: Mark Cochrane
Producer: Jane Mill
Art Directors: Stephen De Wolf, Levi Slavin
Photographer: Stephen Langdon
Production Company: Reload
Production Co Producer: Catherine Maccormick
Design: Nick Smith

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8 comments

morse's picture
morse
15826 pencils

Haha! Cheerleader fail.

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federo's picture
federo
781 pencils

like the idea

i have doubts about photoshop work

everartz's picture
everartz
7611 pencils

total disaster!

| Everartz |

NatalieM's picture
NatalieM
1687 pencils

Ha, are those Amish people in the background?! Wow!

Guest's picture
Guest

Can't tell if the cheerleader on the left suppose to be hanging off the barbed wire? Her arm positions sure seem like she should.

Guest's picture
Guest

I burst out laughing when I saw this ad. One, yes although it is a far fetched idea it is pretty funny. Two, I really cant get over the photoshop work. I know it's pretty much a broken record here to say crap photoshopping - but this does take the cake! AND here is why: all of the people each have different lighting and shading, the shadows are different, the arm isn't aligned to the top of the fence, and none of them are really in proportion! The cheerleading on the ground is just hilarious, looks like she has been skewed into place! (and I do think those people are in fact Amish lol) I completely agree - looks like a comp layout.

peperaton's picture
peperaton
8 pencils

hahaha!!! good idea

dreamer_'s picture
dreamer_
161 pencils

la idea no es mala.. aunque la resolucion gráfica no es la mejor

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