Sol Beer: Gangster

Advertising Agency: SAATCHI & SAATCHI NZ Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Copywriters: Slade Gill, Dave Govier, Paul Coghlan
Advertiser's Supervisor: Clare Morgan
Planner: David Mcindoe
Account Manager: Saya Tran
Account Director: Daniel Thorn
Account Supervisor: Mark Cochrane
Producer: Jane Mill
Art Directors: Stephen De Wolf, Levi Slavin
Photographer: Stephen Langdon
Production Company: Reload
Production Co Producer: Catherine Maccormick
Design: Nick Smith


emQue's picture
15 pencils

nice idea. There's just something unnatural about the "americans."I think retouching needs a revisit. But hey,I'm just a student.What do I know.

Guest's picture

La idea esta increible. Mi pregunta es: Es un boceto?

54NN's picture
115 pencils



Guest's picture

whats the idea her...anyone?

Emran Hayat's picture
Emran Hayat
832 pencils

canes for this shit campaign?? :o/ am dissapointed

Creativity is a natural extension of our enthusiasm

Guest's picture

the idea is americans are trying the jump the border into mexico. to get the beer. it's really quite easy to see. the detail they showed is smart showing the different kinds of absurdities of america with the character's wardrobe.

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