When the”拆“is gone, our traditional culture is left behind which will meanwhile help keep the precious culture heritage of our Chinese people. The red Chinese character”拆” literally means ”taking down the building etc” which is now expressed in one traditional Chinese embroidery(silk thread) in our work.
The black Chinese characters “胡同” “弄堂”“骑楼”is one kind of well known Chinese architecture in Beijing /shanghai /guangzhouwith long history. We are inspired by the whole process of pulling the silk thread. When you pull the silk thread, the “拆“will be gradually gone which will eventually leave us the complete”胡同”“弄堂”“骑楼”.
Celebs on Creativity
Friends of the Clios Talk Inspiration, Innovation and ImpactRead More
The Fictional Ad World
7 Times TV Gave Us Ad Industry #CareerGoalsRead More
The Most Shazamed Ads of the Week: September 13-19Read More
Dieste’s Ciro Sarmiento Brings It Back to BasicsRead More