Snickers: You're not you when you're hungry, Concert
Advertising Agency: BBDO Moscow, Russia
Executive Creative Director: Igor Lutz
Creative Director: Adrian Ely
Art Directors: Balint Hajagos, Alexander Gorban
Writer: Andrey Yarynich, Alexander Tishkovskiy
Account Director: Irina Grase
Account Manager: Julia Martynova
Photographer: Jonathan May
Retoucher: James Lucas
Published: May 2012
8 comments
...But you're not a creepy machine either
©
Cogito ergo sum
insight is great execution is smart
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Where you're you or not, you will hate this ad.
Te gusta?
no for me.
http://www.mandarinoadv.com
I think the overall idea, and the line, are good. Though I don't think they were done by BBDO Russia...?
This piece as a part of the campaign I don't think is good. I'm not sure it's widely enough applicable. And even if that is a secondary point, even if the idea is gettable, it's a bit yawny. There must be better ways you can illustrate the idea.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
I agree, but I think the line "Snickers Satisfies' doesn't fit the situations (you'd think it would be: "Snickers Improves Your Performance")