Snickers: Upside down

You're not you when you're hungry.

Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Art Director: Dalatando Almeida
Copywriter: Michael Hughes

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Gernot Hörwertner's picture
Gernot Hörwertner
105 pencils

without the others this doesn't work i guess.
but the idea is nice.

macpics's picture
345 pencils

So when you are not you, you feel upside down?
I think the idea is pretty light...(not as this chocolate bar :D )

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