Snickers: Subway

Advertising Agency: TBWA\CHIAT\DAY New York, USA
Chief Creative Officer: Mark Figliulo
Creative Directors: Rob Baird, John Matejczyk
Copywriters: Jonathan Marshall, Ryan Ebner
Executive Producer Of Media Arts: Matt Bijarchi
Pre Production Company: E-Graphics
Art Directors: Dave Sakamoto, Brad Wood
Director Of Print Services: Evan Curren
Printer: Circle Graphics
Media Agency: Mediavest/Kinetic

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10 comments

Wordnerd's picture
Wordnerd
6662 pencils

ok. you are replacing all normal ads there whith something similar snickerish. don't you think people ask themselves (like me), why?

and is it me or do these look fake?

sirvan's picture
sirvan
29870 pencils

No, these aren't fake. I live in NYC and see them often.

But they are BAD.

+++

"I love some things, and don't love some other things."

ivan's picture
ivan

I've seen them in NYC as well. Especially taxis.

Ivan Raszl, admin of AotW

Guest's picture
Guest

huh? these are real. how have you not seen them? they're everywhere. besides, do you really think an agency is going to waste the time getting the reflections in the warped plastic covering just right? c'mon.

Primitive's picture
Primitive
122 pencils

boring repetition, they could use different kind of nestle products rather than only snickers


Dont waste your life taking care of It...

http://mosab.250free.com

Guest's picture
Guest

You mean Mars group products...

Pedestrian's picture
Pedestrian
476 pencils

I'm going to give the creatives the benefit of the doubt and assume that the client forced them to rehash last year's campaign which resulted in this forced, unnecessary extension of the campaign.

"Be a Chompion" "Learn to speak Snacklish" how could anyone think these are good?

Guest's picture
Guest

more irritating that anything else. could be for any other similar product.
And it took HOW MANY PEOPLE to execute this piss poor campaign?

wild_fire's picture
wild_fire
91 pencils

i read somewhere that they're trying to make the red and white box as something memorable for snickers...
i mean, other brands have their own logo to remember them by, and i think that's just the point of making the ad...

velle's picture
velle
1550 pencils

they are not funny, and they offer nothing else of value.
i LOVE snickers - this just makes snickers look bad.

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