Snickers: Subway

Advertising Agency: TBWA\CHIAT\DAY New York, USA
Chief Creative Officer: Mark Figliulo
Creative Directors: Rob Baird, John Matejczyk
Copywriters: Jonathan Marshall, Ryan Ebner
Executive Producer Of Media Arts: Matt Bijarchi
Pre Production Company: E-Graphics
Art Directors: Dave Sakamoto, Brad Wood
Director Of Print Services: Evan Curren
Printer: Circle Graphics
Media Agency: Mediavest/Kinetic

June 2009


Wordnerd's picture
6692 pencils

ok. you are replacing all normal ads there whith something similar snickerish. don't you think people ask themselves (like me), why?

and is it me or do these look fake?

sirvan's picture
29860 pencils

No, these aren't fake. I live in NYC and see them often.

But they are BAD.


"I love some things, and don't love some other things."

ivan's picture

I've seen them in NYC as well. Especially taxis.

Guest's picture

huh? these are real. how have you not seen them? they're everywhere. besides, do you really think an agency is going to waste the time getting the reflections in the warped plastic covering just right? c'mon.

Primitive's picture
122 pencils

boring repetition, they could use different kind of nestle products rather than only snickers

Dont waste your life taking care of It...

Guest's picture

You mean Mars group products...

Pedestrian's picture
492 pencils

I'm going to give the creatives the benefit of the doubt and assume that the client forced them to rehash last year's campaign which resulted in this forced, unnecessary extension of the campaign.

"Be a Chompion" "Learn to speak Snacklish" how could anyone think these are good?

Guest's picture

more irritating that anything else. could be for any other similar product.
And it took HOW MANY PEOPLE to execute this piss poor campaign?

wild_fire's picture
91 pencils

i read somewhere that they're trying to make the red and white box as something memorable for snickers...
i mean, other brands have their own logo to remember them by, and i think that's just the point of making the ad...

velle's picture
1550 pencils

they are not funny, and they offer nothing else of value.
i LOVE snickers - this just makes snickers look bad.

Log in or register to post comments