Snickers: Spelling mistake

You're not you when you're hungry.

Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Art Director: Dalatando Almeida
Copywriter: Michael Hughes

Published: 
December, 2013

8 comments

ShittyWaffle's picture
ShittyWaffle
123 pencils

Weak idea and execution.

enked's picture
enked
25 pencils

Very weak.

Tilbin Thambi's picture
Tilbin Thambi
189 pencils

AGREE

kleenex's picture
kleenex
40708 pencils

They have a concept, BUTT one that fully fails imo.

C-Dub's picture
C-Dub
55 pencils

Disagree. I think its clean and simple. Most people don't catch it on the first glance. Once they hit the tagline they get that warm feeling in their gut that says: "Go ahead take another glance...maybe you missed something". Then BOOM! It's spelled wrong. Ahh...pure satisfaction.

faissalo's picture
faissalo
728 pencils

This works well if the viewer knows the tv ad

Nice init

Lisbon freak's picture
Lisbon freak
492 pencils

Not up to the level.

Samson Muthiah's picture
Samson Muthiah
626 pencils

nice concept that makes this a nice campaign.congrats .

Samson

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