Snickers: Spelling mistake

You're not you when you're hungry.

Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Art Director: Dalatando Almeida
Copywriter: Michael Hughes

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8 comments

ShittyWaffle's picture
ShittyWaffle
114 pencils

Weak idea and execution.

enked's picture
enked
25 pencils

Very weak.

Tilbin Thambi's picture
Tilbin Thambi
189 pencils

AGREE

kleenex's picture
kleenex
28715 pencils

They have a concept, BUTT one that fully fails imo.

C-Dub's picture
C-Dub
55 pencils

Disagree. I think its clean and simple. Most people don't catch it on the first glance. Once they hit the tagline they get that warm feeling in their gut that says: "Go ahead take another glance...maybe you missed something". Then BOOM! It's spelled wrong. Ahh...pure satisfaction.

faissalo's picture
faissalo
733 pencils

This works well if the viewer knows the tv ad

Lisbon freak's picture
Lisbon freak
449 pencils

Not up to the level.

Samson Muthiah's picture
Samson Muthiah
289 pencils

nice concept that makes this a nice campaign.congrats .

Samson

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