Snickers: Parachute

You're not you when you're hungry

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Director: Alex Daff
Copywriter: Mircea Andronescu
Account Director: Irina Grase
Account manager: Julia Martynova
Published: November 2011

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9 comments

andylefty's picture
andylefty
4537 pencils

Doesn't fit with the original campaign in that it doesn't make sense.

What was he and who is he?

Gualcor's picture
Gualcor
972 pencils

Apart from not fitting the original campaign, it does make sense. Being hungry makes you make mistakes.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

kleenex's picture
kleenex
29333 pencils

I love it.

Oblabla's picture
Oblabla
298 pencils

Dunno bout the rest of the campaign I find it sick!

Oblabla.wordpress.com

Roger Keynes's picture
Roger Keynes
5498 pencils

Check out all the billboards and ads in Russia these days!

Hmmmm...! ;)

Will Think for Salary

Kreativ's picture
Kreativ
20 pencils

Hey Roger Keynes,

I worked in Russia and this is just a sample of how advertising is made there. I remember watching TV commercials. The ones I found cool, even not understanding the language, weren't created by any agency in Russia ...

Roger Keynes's picture
Roger Keynes
5498 pencils

Cool. Want to open a shop in Russia, Kreativ?! ;)

Will Think for Salary

sambuca's picture
sambuca
1066 pencils

Not Russia (even if parts of it is), and definitely NOT Moscow is Europe!!!!!

Kreativ's picture
Kreativ
20 pencils

I wish I could open a shop, Roger

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