Snickers: Ladder

You're not you when you're hungry

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Director: Alex Daff
Copywriter: Mircea Andronescu
Account Director: Irina Grase
Account manager: Julia Martynova

November, 2011


andylefty's picture
4535 pencils

This is about losing concentration, which doesn't fit with the line.

Roger Keynes's picture
Roger Keynes
5498 pencils

With you on this one, AndyL.

Being on brand (position/personality) is bottom line for we creative dudes.

Clumsy, one-degree-of-creative-separation doesn't cut it.

Even in countries that may not be as sophisticated as others.


The Jobless Writer
Will Think for Salary

Oblabla's picture
298 pencils

if he would have been him, he would have done his job properly. I do think it fits, however i prefer the parachute one. On this one the Ladd should have touched the floor to make it more realistic..

Kreativ's picture
20 pencils

I have to agree with andylefty. Oblabla, you have a good point too. But this is advertising in Russia. It's for you to not understand the message. I can't believe I worked there ...

Billoughsby's picture
5144 pencils

This one and the other have a very high "Made you look" factor, and that could have been the whole point. Not a deep idea, just a chuckle or a surprise the first time you see it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
13561 pencils

Agreed. But then again I (nearly) always agree with you. :) I gave it 7 stars though. It's fun and eye catching, and sometimes that's all that matters, especially when we have billboards.

Kreativ's picture
20 pencils

The visual is funny, but the message doesn't fit. The TV spot they created fit the campaign concept, but those billboards ...

Jexep's picture
182 pencils

I'm always myself.. even I'm hungry ;)

my marketing blog (Thai Language):

zebraxas's picture
88 pencils

"you`re not u when u are hungry" its a very wide concept. it can work in almost every unwanted situation

Kreativ's picture
20 pencils

Explain this one, zebraxas

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