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Blurred

Agency: 
Published/Aired: 
December 2013
Description: 

You're not you when you're hungry.

Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Art Director: Dalatando Almeida
Copywriter: Michael Hughes

Comments (11)

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Highest Rated

andylefty's picture
andylefty
Activity Score 4535

I think your explanation is right and yet that has made me like it less. It's hitting two angles - the designer /artworker and the viewer. Which one is hungry?

Shawali's picture
Shawali
Activity Score 8442

I don't know how applying a Gaussian blur filter on the product is anything relevant to the initial concept.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

maharaja's picture
maharaja
Activity Score 36

Agreed. Makes no sense. Unless i'm missing something.

feysal's picture
feysal
Activity Score 2561

i have to agree something is missing

groovy baby!

rebeldesigner's picture
rebeldesigner
Activity Score 12

hmmm its an ad for optics not snickers.. the guy seriously need to check his eyesight...

"Simplicity is the ultimate sophistication"

Soulpips's picture
Soulpips
Activity Score 12

And here comes the laziest ad of the year

chidi's picture
chidi
Activity Score 176

Impressive copy and visual

mr.x's picture
mr.x
Activity Score 998

Lacks an idea, lacks relevance to the concept. Simply put: pointless.

Shawali's picture
Shawali
Activity Score 8442

Now that I look back at it, I think the idea might be that when you're hungry, your sight gets blurry. But it still doesn't match the copy.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Kreativpaus's picture
Kreativpaus
Activity Score 9

I like it! If you look at the other ads "miss spelled" and "up side down" the idea makes more sence. It´s the final art director that are hungry and did´t made his/her job properly.

linneagudmundson's picture
linneagudmundson
Activity Score 279

aha... that's actually quite funny :) but who is supposed to understand that that is not in the business?

Forgive the spelling, am swedish..

andylefty's picture
andylefty
Activity Score 4535

I think your explanation is right and yet that has made me like it less. It's hitting two angles - the designer /artworker and the viewer. Which one is hungry?

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