Snickers: Blurred

You're not you when you're hungry.

Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Art Director: Dalatando Almeida
Copywriter: Michael Hughes

December 2013


Shawali's picture
8440 pencils

I don't know how applying a Gaussian blur filter on the product is anything relevant to the initial concept.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

maharaja's picture
36 pencils

Agreed. Makes no sense. Unless i'm missing something.

feysal's picture
2561 pencils

i have to agree something is missing

groovy baby!

rebeldesigner's picture
12 pencils

hmmm its an ad for optics not snickers.. the guy seriously need to check his eyesight...

"Simplicity is the ultimate sophistication"

Soulpips's picture
12 pencils

And here comes the laziest ad of the year

chidi's picture
176 pencils

Impressive copy and visual

mr.x's picture
998 pencils

Lacks an idea, lacks relevance to the concept. Simply put: pointless.

Shawali's picture
8440 pencils

Now that I look back at it, I think the idea might be that when you're hungry, your sight gets blurry. But it still doesn't match the copy.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Kreativpaus's picture
9 pencils

I like it! If you look at the other ads "miss spelled" and "up side down" the idea makes more sence. It´s the final art director that are hungry and did´t made his/her job properly.

linneagudmundson's picture
279 pencils

aha... that's actually quite funny :) but who is supposed to understand that that is not in the business?

Forgive the spelling, am swedish..

andylefty's picture
4535 pencils

I think your explanation is right and yet that has made me like it less. It's hitting two angles - the designer /artworker and the viewer. Which one is hungry?

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