Snickers: Antihungerestablishmentarianism

Advertising Agency: TBWA\CHIAT\DAY New York, USA
Chief Creative Officer: Mark Figliulo
Creative Directors: Rob Baird, John Matejczyk
Copywriters: Jonathan Marshall, Ryan Ebner
Executive Producer Of Media Arts: Matt Bijarchi
Pre Production Company: E-Graphics
Art Directors: Dave Sakamoto, Brad Wood
Director Of Print Services: Evan Curren
Printer: Circle Graphics
Media Agency: Mediavest/Kinetic

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10 comments

Guest's picture
Guest

i don't like it. it's not funny,it's boring. just for my 2 cents.

Wordnerd's picture
Wordnerd
6662 pencils

cool! zipcars live there?

tirthomitro's picture
tirthomitro
2696 pencils

what a power-packed brand performance delivery!

they showed me a picture & i laughed
dignity has never been photographed

Emanresu's picture
Emanresu
2145 pencils

I thought the campaign was good. I would have much enjoyed to see something like this run where I live, because the billboards and bus ads were just alright. I am not one of those to shout "DONE," but the thing about the copy is that I think the campaign started around the same time (I believe) AT&T started theirs about coverage and service for those living in San Franamiamichigan.

One familiar with the branding will instantly think Snickers by the colors and maybe the font, but I don't know how successful this campaign was in attracting new customers. Then again, I never read the brief.

Guest's picture
Guest

Is there any more tired an advertising chestnut than the made up word?

NatalieM's picture
NatalieM
1687 pencils

These are fun. Not groundbreaking but fun. It gets people talking.

Guest's picture
Guest

theses are such garbage.

Guest's picture
Guest

I like it! ..... I mean the chocolate, the peanuts, the caramel....who wouldn't like to eat a sneakers right about now! wait what are we talking about?

sirvan's picture
sirvan
29870 pencils

Wow, are really LONG bad ad!

+++

"I love some things, and don't love some other things."

Emran Hayat's picture
Emran Hayat
832 pencils

sux

Creativity is a natural extension of our enthusiasm

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