Snickers: Antihungerestablishmentarianism

Advertising Agency: TBWA\CHIAT\DAY New York, USA
Chief Creative Officer: Mark Figliulo
Creative Directors: Rob Baird, John Matejczyk
Copywriters: Jonathan Marshall, Ryan Ebner
Executive Producer Of Media Arts: Matt Bijarchi
Pre Production Company: E-Graphics
Art Directors: Dave Sakamoto, Brad Wood
Director Of Print Services: Evan Curren
Printer: Circle Graphics
Media Agency: Mediavest/Kinetic

June 2009


Guest's picture

i don't like it. it's not funny,it's boring. just for my 2 cents.

Wordnerd's picture
6692 pencils

cool! zipcars live there?

tirthomitro's picture
2758 pencils

what a power-packed brand performance delivery!

they showed me a picture & i laughed
dignity has never been photographed

Emanresu's picture
2148 pencils

I thought the campaign was good. I would have much enjoyed to see something like this run where I live, because the billboards and bus ads were just alright. I am not one of those to shout "DONE," but the thing about the copy is that I think the campaign started around the same time (I believe) AT&T started theirs about coverage and service for those living in San Franamiamichigan.

One familiar with the branding will instantly think Snickers by the colors and maybe the font, but I don't know how successful this campaign was in attracting new customers. Then again, I never read the brief.

Guest's picture

Is there any more tired an advertising chestnut than the made up word?

NatalieM's picture
1685 pencils

These are fun. Not groundbreaking but fun. It gets people talking.

Guest's picture

theses are such garbage.

Guest's picture

I like it! ..... I mean the chocolate, the peanuts, the caramel....who wouldn't like to eat a sneakers right about now! wait what are we talking about?

sirvan's picture
29860 pencils

Wow, are really LONG bad ad!


"I love some things, and don't love some other things."

Emran Hayat's picture
Emran Hayat
832 pencils


Creativity is a natural extension of our enthusiasm

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