Smuin Ballet Company: Ballet But Entertaining

Advertising Agency: Evolution Bureau, USA
Executive Creative Director: Stephen Goldblatt
Art Directors: Jeremy Stewart, Enrique Camacho
Copywriters: James Beikmohamadi, Will Zschau
Designer: Steve Knodel
VP Client Services: Kim Kline
Account Director: Rebecca Reid
VP Content Delivery: Andrew Walter
Producer: Jamie Tompetrini
Prepress / Post-Production: DMAX
Photographer: Scott Harben
Photo Retouching: Scott Harben
Executive Producer: Donna Baker – SEE Pictures
Producer: Alicia Conner – SEE Pictures
Stylist: Oak Loakwansathitaya
Hair/Make-Up: Randi Rogers
Duration: April through end of 2009

8 comments

everartz's picture
everartz
7613 pencils

probably this version is the best of them all but still the concept is vague or the headline has failed to explain...

| Everartz |

Guest's picture
Guest

I found more info about this campaign at http://www.evb.com/work/smuin-ballet which helps give it context.

Guest's picture
Guest

I totally disagree, the ads are elegant. Simple execution, beautifully shot. The idea of advertising is to get you to explore the brand not just have a bland tagline that explains it all. If you want that then go do Yellow Page ads. Good advertising makes you think....hmmm what a concept.

Guest's picture
Guest

eeemmm this is not good. I mean this ad specifically. Ballet but spicy, ballet but sexy, ballet but entertaining??? this is denegrating ballet

Guest's picture
Guest

Last poster is high....ballet is entertaining you twit

Guest's picture
Guest

good retouching

Guest's picture
Guest

This series of ads are extremely eye catching. They are everywhere in San Francisco and I can't stop looking at them. Beautiful retouching and great concept. Bravo!

Guest's picture
Guest

catchy but extremely insulting

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