Smart: The invisible Poster
A special labelling on the inside of an inner—city fence makes the image of a smart fortwo electric drive disappear when the viewer passes. >> Almost invisible to the environment.
Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officers: Sebastian Hardieck, Wolfgang Schneider
Creative Directors: Ton Hollander, Jens Ringena
Junior Art Director: Claudia Janus
Junior Copywriter: Dominique Becker
Managing Director: Dirk Spakowski
Account Director: Thanh Vu Tran
17 Comments
It's nice, but been done: http://adsoftheworld.com/media/ambient/amnesty_international_fence
What hath God wrought
I say so what, still looks neat.
but still cool!~~~~~~~~~~~~~~~~~~~
Why bother with new things when everyone can copy.
because therefore it is
That's indeed a smart advert! And its originality is not just for the sake of being unusual but also communicates something important about the product.
http://adbuzzer.wordpress.com
Deja vu.
Jack
I like it because it says smthing about the product in a different way. I don't care if it's been used for other products, as long as it works well with the product is made for.
I was wondering when that kid was gonna get lifted...
I agree, it's very close to this :
http://folliacreativa.com/2010/12/01/guerrilla-amnesty-international-m...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
I like it.
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done by amnesty international
Notwithstanding that the tactic has been done before, I wonder what the copy says so we can judge the idea, if there is one. Ivan, any idea what the translation is?
like d concept.
"If you are irritated by every rub, how will you be polished?"
— Rumi
besides its done, i dont wanna have a car nobody notices....
Good work
best concept is the one you coppied
It fits perfectly to the product. Great!