Smart: The invisible Poster

A special labelling on the inside of an inner—city fence makes the image of a smart fortwo electric drive disappear when the viewer passes. >> Almost invisible to the environment.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officers: Sebastian Hardieck, Wolfgang Schneider
Creative Directors: Ton Hollander, Jens Ringena
Junior Art Director: Claudia Janus
Junior Copywriter: Dominique Becker
Managing Director: Dirk Spakowski
Account Director: Thanh Vu Tran

Published: 
July 2011

17 comments

morse's picture
morse
17002 pencils

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
40630 pencils

I say so what, still looks neat.

hetupen's picture
hetupen
9 pencils

but still cool!~~~~~~~~~~~~~~~~~~~

bakamono's picture
bakamono
1002 pencils

Why bother with new things when everyone can copy.

because therefore it is

AdBuzzer's picture
AdBuzzer
1168 pencils

That's indeed a smart advert! And its originality is not just for the sake of being unusual but also communicates something important about the product.

Jackbr's picture
Jackbr
1496 pencils

Deja vu.

JackBR

Hammad S's picture
Hammad S
484 pencils

I like it because it says smthing about the product in a different way. I don't care if it's been used for other products, as long as it works well with the product is made for.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

I was wondering when that kid was gonna get lifted...

ace85le's picture
ace85le
3939 pencils

I like it.

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Glut's picture
Glut
3937 pencils

done by amnesty international

CommandZ's picture
CommandZ
2494 pencils

Notwithstanding that the tactic has been done before, I wonder what the copy says so we can judge the idea, if there is one. Ivan, any idea what the translation is?

bhuvneshwar.chd's picture
bhuvneshwar.chd
989 pencils

like d concept.

"If you are irritated by every rub, how will you be polished?"
— Rumi

dsklan's picture
dsklan
1926 pencils

besides its done, i dont wanna have a car nobody notices....

Shaji Joseph's picture
Shaji Joseph
2 pencils

Good work

exoduskutub's picture
exoduskutub
12 pencils

best concept is the one you coppied

Beamen's picture
Beamen
225 pencils

It fits perfectly to the product. Great!

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