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The invisible Poster

Agency: 
Published/Aired: 
July 2011
Description: 

A special labelling on the inside of an inner—city fence makes the image of a smart fortwo electric drive disappear when the viewer passes. >> Almost invisible to the environment.

Outdoor advertisment created by BBDO, Germany for Smart, within the category: Automotive.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officers: Sebastian Hardieck, Wolfgang Schneider
Creative Directors: Ton Hollander, Jens Ringena
Junior Art Director: Claudia Janus
Junior Copywriter: Dominique Becker
Managing Director: Dirk Spakowski
Account Director: Thanh Vu Tran

Comments (17)

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Highest Rated

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

like d concept.

"If you are irritated by every rub, how will you be polished?"
— Rumi

morse's picture
morse
Activity Score 17691

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 46917

I say so what, still looks neat.

hetupen's picture
hetupen
Activity Score 9

but still cool!~~~~~~~~~~~~~~~~~~~

bakamono's picture
bakamono
Activity Score 1002

Why bother with new things when everyone can copy.

because therefore it is

AdBuzzer's picture
AdBuzzer
Activity Score 1174

That's indeed a smart advert! And its originality is not just for the sake of being unusual but also communicates something important about the product.

Jackbr's picture
Jackbr
Activity Score 1500

Deja vu.

JackBR

Hammad S's picture
Hammad S
Activity Score 484

I like it because it says smthing about the product in a different way. I don't care if it's been used for other products, as long as it works well with the product is made for.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

I was wondering when that kid was gonna get lifted...

joelapompe's picture
joelapompe
Activity Score 3837
ace85le's picture
ace85le
Activity Score 3935

I like it.

-------------------------------

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Glut's picture
Glut
Activity Score 3935

done by amnesty international

CommandZ's picture
CommandZ
Activity Score 2498

Notwithstanding that the tactic has been done before, I wonder what the copy says so we can judge the idea, if there is one. Ivan, any idea what the translation is?

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

like d concept.

"If you are irritated by every rub, how will you be polished?"
— Rumi

dsklan's picture
dsklan
Activity Score 1926

besides its done, i dont wanna have a car nobody notices....

Shaji Joseph's picture
Shaji Joseph
Activity Score 2

Good work

exoduskutub's picture
exoduskutub
Activity Score 12

best concept is the one you coppied

Beamen's picture
Beamen
Activity Score 225

It fits perfectly to the product. Great!

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