Smart: Slim
Fits everywhere.
Advertising Agency: Jung von Matt, Zurich, Switzerland
Art Director: Hisham Kharma
Copywriter: Sergio Penzo
Published: 2007
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44 Comments
And the saga continues... Nice.
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
Wow..its really just an awesome ad..
ஐღ Gh@ndour ღஐ
fantastic
*****
Congrats !
huh great ! Really nice idea.
Great idea! Glückwunsch!
clever! nice.
clever. nice.
the jag, mercedes and that little acne one are the products of the same big company, right? or...
No, they're not. Smart and Mercedes-Benz are brands of the Daimler company, but Jaguar isn't.
Source: http://www.daimler.com/dccom/0-5-1067290-49-1050229-1-0-0-0-0-0-8-7163...
Nice, but what a tough media buy. I doubt this is real and if so, Mercedes and Jag need to have a bit of a chat to their media buying department.
That's my first thought...
Great! Excellent work.
Cool, but in the Netherlands you would have been taken to court by Mercedes and Jaguar. So, I assume it was done once and at one place only. For festval purposes only. That makes it a bit less good.
Why? The billboard don't say anything about Mercedez or Jaguar.
yes, why?
Congrats. Supi! 8/10.
_____
contact_heads@web.de
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supi?
wtf? seems to be a pupils comment!
I don't really like it.
The concepts looks good, but taken to real, it is not vicible enough and its hard to perceive, since you must to stop in front of the mini ad to see what's is there. It could have been a small space, but more eyecatching, in order to attarct you to see between the two other ads
Life's a Trip. Enjoy the Ride!
very smart.
i mean, the product.
when there is a benz at the left,who the ll see any other car?
love anything creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
Brilliant!!!
I like it so much I don't care if only advertising people will ever notice it..
Mindhunter: is this for reall in terms of the cars having adjacent billboards, this looks alittle fake, if it is.......... really what are the media guys doing.
Mindhunter
Pretty good media idea... though I think I would have walked past it without realising.
shizzles!!!!!!
genius!
brilliant!!!!
Very clever idea.
-Natalie
http://www.nataliemarion.com
Excelente!
http://dgdico.blogspot.com/
http://dgdico.com.ar/
nice!
For this one place, it is nice.
You will not find many other adequate places for this idea.
For awardshows ok, real life no.
If you pay with nuts you will served by monkeys.
clap, clap, but too small to notice, in my opinion.
It looks fake to me.
The idea is brilliant, however... one would only notice this mini-billboard by luck.
(and it gets a little harder with a Mercedes next to it haha)
Luiza Lucky.
7elwa ya kharma ;)
This is a typical example of people awarding a prize to something for being creative which is probably about as effective in tangible terms as a wet flannel. If I was the PM on this brand I'd reject this ad outright as IT WON'T GET NOTICED. Is there any evidence (advertising effectiveness research?) that the ad actually a) achieves good awareness b) fulfils messaging objectives.
If so, then give it a prize!
I never realised I was dyslexic until I went to a toga party dressed as a goat.
nice , but why mercedes
sam
adweek.com to you
Just my humble opinion
Ok, now would the Smart people also buy the two competitor's billboards which are MUCH bigger, giving them free ads??
A 'smarter' execution would be to place some fake ads for fake cars sandwiching the SMART. What do you think?
This "idea" is a winner!
I would just like to see how this campaign is executed across magazines, other billboards, etc. If it can keep the spirit of the campaign and is executed differently/correctly in each enviroment...
SMART, you have a campaign that could have AMAZING staying power.
imagine watching a mercedes commercial and a SMART ad slowly creeps in?
"imagine watching a mercedes commercial and a SMART ad slowly creeps in?"
As it's the same company, and they deliberately didn't launch the SMART under the Mercedes umbrella brand, they're not likely to do that! Cannibalisation...
Basically the idea is nice, but it's a publicity stunt and just a concept on paper.
I never realised I was dyslexic until I went to a toga party dressed as a goat.
great.. visual speak for its self..
You're all missing the point. This was done just for the awards..now come on!
ahahahahahahahahah!