Smart: Only one

On the next billboard, only one car fits.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Creative Directors: Félix Del Valle, Carlos Jorge
Art Directors: David Albardonedo, Carlos Jorge
Copywriters: Félix Del Valle, Paco Castillo

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i like it

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Super :)

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The new Volkswagen.

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What's the message? "It's small". Does that make me want to buy one? No.

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^The message is "It fits". And that's a unique selling point.

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