Smart: Only one

On the next billboard, only one car fits.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Creative Directors: Félix Del Valle, Carlos Jorge
Art Directors: David Albardonedo, Carlos Jorge
Copywriters: Félix Del Valle, Paco Castillo

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6 comments

your mom's picture
your mom
560 pencils

i like it

GrumpyArtDirector's picture
GrumpyArtDirector
703 pencils

Cool.

Gute Werbung's picture
Gute Werbung
42 pencils

Super :)

Gute Werbung - World best Advertising

sacrilegend's picture
sacrilegend
1055 pencils

The new Volkswagen.

bcm924's picture
bcm924
90 pencils

What's the message? "It's small". Does that make me want to buy one? No.

Tero Ylitalo's picture
Tero Ylitalo
577 pencils

^The message is "It fits". And that's a unique selling point.

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