Smart: Little Billboard

Big billboards and big SUV’s — they both pollute the environment. In keeping with smart car’s low impact on the environment, we created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small.

Advertising Agency: BBDO, Toronto, Canada
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Group Account Director: Steve Groh
Photographer: Ross Proietti
Typographer: Evan Dermitt
Executive Creative Director: Ian MacKellar

July 2011


morse's picture
17103 pencils

It's cool, but who will notice these tiny billboards?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture
13561 pencils

My dog will notice them, and likely pee on them. I bet this campaign did not run.

Prasad Weerasekara's picture
Prasad Weerasekara
651 pencils

It's cool.....But effective................???

tirthomitro's picture
2758 pencils

this is cool

they showed me a picture & i laughed
dignity has never been photographed

irish's picture
9 pencils

Good job, guys!!!

mikey mugambi's picture
mikey mugambi
69 pencils

Couldnt agree less Morse.

bhuvneshwar.chd's picture
989 pencils

agree with

"If you are irritated by every rub, how will you be polished?"
— Rumi

bhuvneshwar.chd's picture
989 pencils

agree with morse.

"If you are irritated by every rub, how will you be polished?"
— Rumi

_tj_'s picture
133 pencils

I love it. Many would go unnoticed, but you should be able to produce a ton of these cheaply. Those newspaper box placements would get noticed, so too would the telephone polls. If you put up enough, people would start actively looking for them.

That being said, I live in Toronto and I haven't seen any. So I'm not convinced that this was a real campaign. Stars deducted accordingly.

Nike Diesel's picture
Nike Diesel
13575 pencils

I feel this is more or less the same as the Smart campaign:

Personally I'm tired of things being ultra super mega huge or itsy bitsy tiny. Lazy thinking IMHO

Glut's picture
3937 pencils

small is beautiful? not true. Secondly this is a very weak concept in a campaign nobody will notice.

alvord's picture
181 pencils

too predictible idea...

thedesignaddict's picture
5403 pencils

I think it's pretty good. Sure many won't notice them, but those that do will love them. I would.

NONE™'s picture
209 pencils



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