SJ Swedish Rail: A Smarter Way to Travel, Reading
A smarter way to travel.
Advertising Agency: King, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriters: Hedvig Hagwall Bruckner, Jens Englund
Art Director: Lotta Ågerup
Photographer: Petrus Olson / Adamsky


3 Comments
Too far in my eyes. Not buying it.
Obvious thought. Needs to be smarter to persuade.
Will Think for Salary
I really like this campaign.