SJ Swedish Rail: A Smarter Way to Travel, Reading

A smarter way to travel.

Advertising Agency: King, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriters: Hedvig Hagwall Bruckner, Jens Englund
Art Director: Lotta Ågerup
Photographer: Petrus Olson / Adamsky


andylefty's picture
4539 pencils

Too far in my eyes. Not buying it.

Roger Keynes's picture
Roger Keynes
5498 pencils

Obvious thought. Needs to be smarter to persuade.

The Jobless Writer
Will Think for Salary

thedesignaddict's picture
5415 pencils

I really like this campaign.

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