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Bus doors

Agency: 
Published/Aired: 
October 2011
Description: 

Outdoor advertisment created by Invisible, China for Siose, within the category: Health.

Where there is smell, there is staying away.

Advertising Agency: Invisible Advertising, Guangzhou, China
Creative Director: Kent Ruan
Art Directors: Kent Ruan, Alan Jove
Copywriters: Liya Leung, Rocky Ye
Photographer: Will So
Retouchers: Ben Hu, Sunny Tian

Comments (13)

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Highest Rated

Hidom's picture
Hidom
Activity Score 66

boring

bate_palmas's picture
bate_palmas
Activity Score 1479

Very good! Maybe a bit forced though

oppton's picture
oppton
Activity Score 33

Simple but impressive!

OTC's picture
OTC
Activity Score 20

Smart idea

NicoCiego's picture
NicoCiego
Activity Score 1033

haha, nice idea, but I dont think you have to front the product like that.
A logo will do maybe.

hotboy's picture
hotboy
Activity Score 14

haha,good job.

kongfunli's picture
kongfunli
Activity Score 12

I didn't think about that,Good idea!

Nuntype's picture
Nuntype
Activity Score 71

I love it. Simple and effective.

Although the translation of the case study reads like a Google Translate job.

Bill Me Now's picture
Bill Me Now
Activity Score 180

Perhaps a bit lost in translation, but excellent use of the environment!!

alanjove's picture
alanjove
Activity Score 18

To show the concept of “where there is smell, there is staying away”,
we consider bus bar and directly opposite back door as communication media of creation.
We also design an advertisement, for example, a lady was reacting instantly to smell of underarm sweat of the man,
so as to remind the male audiences that they can feel the distance caused by underarm smell when they raise their hands to hold bar.
Therefore, the male audiences can get interested in Anti Perspirant Roll-on Deodorant for Men.

Glut's picture
Glut
Activity Score 3935

forced.

Ayasakuma's picture
Ayasakuma
Activity Score 46

Forced is good! Maybe radical way will make the people take a shower often!

LEO_CREATOR's picture
LEO_CREATOR
Activity Score 51
Hidom's picture
Hidom
Activity Score 66

boring

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