Where there is smell, there is staying away.
Advertising Agency: Invisible Advertising, Guangzhou, China
Creative Director: Kent Ruan
Art Directors: Kent Ruan, Alan Jove
Copywriters: Liya Leung, Rocky Ye
Photographer: Will So
Retouchers: Ben Hu, Sunny Tian
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13 Comments
Very good! Maybe a bit forced though
Simple but impressive！
Smart idea
haha, nice idea, but I dont think you have to front the product like that.
A logo will do maybe.
haha,good job.
I didn't think about that，Good idea!
I love it. Simple and effective.
Although the translation of the case study reads like a Google Translate job.
Perhaps a bit lost in translation, but excellent use of the environment!!
To show the concept of “where there is smell, there is staying away”,
we consider bus bar and directly opposite back door as communication media of creation.
We also design an advertisement, for example, a lady was reacting instantly to smell of underarm sweat of the man，
so as to remind the male audiences that they can feel the distance caused by underarm smell when they raise their hands to hold bar.
Therefore, the male audiences can get interested in Anti Perspirant Roll-on Deodorant for Men.
welcome to my home
http://blog.sina.com.cn/alanjovead
forced.
Forced is good! Maybe radical way will make the people take a shower often!
close 2 this: http://adsoftheworld.com/media/ambient/rexona_do_you_smell
boring